A good marketing campaign is critical to getting your home leased as quickly as possible.
On average, 90% of people searching for homes start their search online. So, the photos of your property are the first impression you give to potential tenants. If the photos portray the property in a way that is warm and inviting, this will increase the amount of showings. More showings equate to a higher probability that the unit will rent quickly saving you money.
With so many people starting online for their home search, it is critical to get your property in front of as many potential tenants as possible. While there are a few sites that owners can list their home without the assistance of a licensed real estate agent, this only puts your property in front of a very small amount of people. Agents have access to the local multiple listing service (MLS) which showcases the home to other agents as well as pushes the listing to over 500 websites. Places like Zillow, Realtor.com, and other major online advertisers get their information from the local MLS.
While video tours do not necessarily need to be professionally made, having one made by iphone or other electronic device can help your property lease faster. Oftentimes, potential tenants may be looking from out of state and the video tour gives them the confidence to move forward with an application.
Having a professional and visible yard sign also helps to increase the likelihood of your property leasing quickly.
If your leasing agent doesn't stay on top of answering inquiries on your property quickly, this can affect how long it stays on the market. Also, being flexible to facilitate showings around the customers schedule is important.